Read e-book online How to Write Successful Fundraising Letters, with CD PDF

By Mal Warwick

ISBN-10: 0787999083

ISBN-13: 9780787999087

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Get How to Write Successful Fundraising Letters, with CD PDF

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Extra resources for How to Write Successful Fundraising Letters, with CD

Sample text

What’s worse, you’ll almost certainly fail to raise much money.

In 1980, he caused a sensation at the all-European direct marketing conference and has taught his Dialogue Method throughout Europe ever since. He asserts that a direct mail letter works when it successfully involves readers in a silent dialogue with the signer. Thousands of marketers have attended his seminars, and articles based on his eye-motion research have made their way to America. His Handbook of Direct Mail, published in German in 1984, has been translated into Italian, French, and English.

Plunk! Again, in one smooth, unhesitating motion: another credit card offer. And again and again: that health charity that reminds you of things you want to forget, a packet of discount coupons from a store you wouldn’t visit if your life depended on it, a promise of untold wealth from Publishers Clearing House, a picture of pathetic little children. Now you come to the gas and electric bill—and something else that may be worth a glance: an envelope from [fill-in-the-blank], the people who do all that good stuff about whatchamacallit.

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How to Write Successful Fundraising Letters, with CD by Mal Warwick


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